120 Buttons of Victory

Last night I played accordion with the worship band at church. I’m pretty amateur at accordion, and I’m not sure the mic was even picking me up all that well. I only kicked a small amount of ass. But I kicked it so hard my foot will stink for a week.

Good Work

One of the tough lessons I’m learning in copywriting is, “Be positive.” You’ve got very little time and space to position and sell your thing, and you want to spend it talking about what the thing is and what it will do for the audience. Talking about what the thing isn’t or what it won't do either means you have plenty of space (like those super-wordy one-page magazine ads), or you’ve got a spit-take-inducing idea/execution that will move product.

However, I spend a lot of time thinking negatively. Some of that is foible (to be kind to myself), but some of it is studied. Because negativity is subversive. And subversive can be funny. And I like making funny.

So the tough corollary to the tough lesson is, “Be clever and funny, positively.” It’s doable, and it’s worth doing. But it’s hard.

Talk Shop

D&D last night was hilarious, as usual. We’re playing through the Red Hand of Doom adventure Wizards of the Coast published a couple of years ago. It’s a satisfyingly thorough module by Rich Baker and James Jacobs, skilled pros both, doing an uncommonly good job of adventure writing, a task so difficult and arcane and niche, I think it can probably only be done out of love, like building a ship in a bottle.

Despite all this craftsmanship, the players spent probably the first 90 minutes of the session walking their characters around town, visiting different merchants, selling stuff they found, or trading up for better stuff.

A dwarf smith, a human cleric, a halfling wizard. In every case, I put on a different funny voice and acted like the halfling or smith or town official. Ninety minutes of this. Every player taking his turn talking to the same person (me), saying things like, “Will you lower the price if I throw in a second masterwork scimitar?”

They asked with a post-modern, self-conscious veneer, but underneath it, barely hidden, was a genuine desire to get a pretend magic sword for 300 pretend gold pieces cheaper.

Later that night, it seemed faintly ridiculous—it’s just my friends talking to me in a funny voice. (My wife readily agreed.)

But it was still hella fun. It still held the attention of a room full of savvy entertainment consumers for much longer than I would have bet money on.

When I worked at Wizards, I was playing with a group of friends once, and was derided for trying to talk through a haggling session with the DM playing a merchant. Not the friendly razzing you get sometimes for inadvertent failure, but an angry, passive-aggressive disdain for wasting time dickering for 1 or 2 gold pieces, which only one person can do at a time, and which does not involve any actual “adventuring.”

“This is boring and slows down the game. That’s why we didn’t write rules for that,” was the message. It might even be a direct quote.

That was a bunch of years ago, and everyone is probably wiser. I, specifically, am wiser because I’ve learned that talking to your friend who’s adopted a funny voice, trying to tease out knowledge of an item that makes your character a little better, or saves you a few gold pieces, is the game just as much as trying to kill a hydra in a swamp. In console game terminology, it would be called a mini-game. Not a major part of the experience, certainly not the reason you drive half an hour out of your way. But it is clear fun, and as a designer, you succeed when you remember to account for this way of having fun.

I wonder if the pros remember that? I wonder if some of them have ever really known it? Rich and James provided for it, by taking the time to craft one-adjective personalities and one-sentence back stories for a dozen townsfolk. The players did not spend 90 minutes in town despite craftsmanship, but because of it.

Reviewing the material beforehand, I thought it was a designers' conceit, an extravagant use of creative resources. After last night I’ve decided it’s actually part of the job done well.

Dungeons & Digressions

My thoughts (let me show you them) all turn to D&D lately. Everything makes me think of D&D. It's like the Tootsie Roll commercial, except with elfs instead of painfully chewy candy. Here's what's been happening:

• I reinvigorated my long-running D&D game, and everyone's enthused.
• I fired up an RPG campaign wiki about it.
  
• I'm suddenly hard at work on a nearly abandoned wiki about a D&D fantasy setting with all the random details that, heretofore, had been in a long, long text document. It's like wikis were MADE for keeping track of Dungeons & Dragons campaigns, and the wild growth of a real-world encyclopedia using the format is just an over-elaborate offshoot project.
• Practically accidentally, I'm running a one-shot game for old skool D&D-ers at work this week.
• Last week, an old associate emailed me out of the blue and asked if I'd like to write some D&D material on a short deadline. (I said yes.)
  
• I have wikipedia entries on castles open on my browser at home, because I'm frequently referencing them.
• I downloaded Sketchup, a 3-D modeling program, because I thought, "This might be a good way to slap down some dungeon maps." (Jury still out.)
  

Any time my brain gets 10 consecutive seconds off, I'm thinking about making up D&D stuff. It's fantastic and strange.

In the past, paid game writing has been an invitation to tour all the terror and self-doubt I can dredge. This time, it's fun. I think I can see the difference... I think I know the trick now. I think.

As the Tick once enthusiastically opined, "Now to retain it!"

Faith AND Begorrah

Holy Week and St. Patrick's Day -- who'dathunk? It's actually a great fit if you spend a little time learning St. Patrick's deal in the first place.

Kidnapped as a child, and whisked away to a life of slavery in Ireland, Patrick escaped, only to return as the first missionary to the Irish, eventually becoming the bishop of the whole joint. There's the usual amount of uncertainty and conflicting stories about what Patrick did or didn't do. Regardless, the pagan Irish embraced Christianity with a joyous gusto, the likes of which Christians in later centuries would find wrong-headed, if not blasphemous.

Which wrong-headed Christianity would YOU choose? The one that parties too hard, or the one that disdains and discourages? Since I'm a sinner anyway, I'd rather ask forgiveness for the unrighteous fun I had.

My tradition swung the other way though, and now I'm clawing like a wolverine to get out of a religion that taught me not to like things so that I would not err. Oh, fallen world.

Our boyo confessed:

"I am Patrick, a sinner, most uncultivated and least of all the faithful and despised in the eyes of many."

I pray for the cojones to be that kind of Jesus worshiper.

Payin' Dues

Here's the ideal copywriting story that you hear told:

"We were up until 2 in the morning trying sell this copier paper. Nothing special. No great price. Just plain white paper. The client hates every idea, and shoots down everything we come up with. Then, we're all half asleep and Charlie makes a paper airplane and it flies around the office, and everybody gets the same idea at the same time: PLANE paper! That's it! The client loves it, sales jumped 9000%, and we deforested Brazil making paper. The end."

Here's how the story has gone for me lately:

"The account manger thinks I'm a shmo, but won't say it to my face. He hands me this doomed job and after five concepts the client likes the two most boring ones, one of which doesn't work. So I have 90 minutes to come up with brilliant copy for an existing storyboard, because we don't have time to change the visuals. I stare at the wall for an hour, read half a thesaurus, and come up with two lame ideas. Then I notice the account manager is having an impromptu copywriting session with the project manager and the designer without me. They develop their own lame copy without my significant input. Presumably the client is satisfied, though no one will give me feedback unless I wrestle them to the floor. The end."

Not that I'm bitter.

Understandably, this story gets told much less often.

The Great Taste of Original Flavor

I was going to buy some Pringles at Wal-Mart today, because they were cheap, and potato chips are my favorite food in the world.

But there weren't any that weren't EkSTREEME!1!one!!! flavor. Man, what's up with that. I just want regular potato chips.


Unrelated: Holy shit, my blog is like a series of twitter entries lately. I woke up yesterday with an entire essay in my head. I hope I get that written down before I forget it.

Gary Gygax, Dead at 69

Gary Gygax died this morning.

Didn't really know Gary. Only met him once. But I have no idea what kind of person I would be without the fruits of his creativity and labor.

Dungeons & Dragons has been a pillar of my life, starting in childhood, straight up through my time spent working at TSR, the company he founded, and into now. D&D was not merely my hobby, it was my job, and it was the banner under which I made many dear friends, all over the country.

The influence the game has had on every member of modern Western civilization goes largely unrecognized, but it is there. Does that sound grandiose? It is not. It is not. The good gained from D&D's existence wildly outweighs any harm ever done by it, even fake, trumped-up harms imagined in the early '80s.

I ran through the standard D&D joke headlines for this post: "reduced to 0 hp", "failed his save". Har har. But those are ways you describe a simulated "death" in a game. We won't be rolling up a new Zagyg.

Gary Gygax has moved on to the next thing, and though I know nothing about his spiritual state, I genuinely pray that God has mercy on his soul.