Art Shop is over, and I did pretty well! I'm about to go into a long review, mainly for my own benefit, so feel free to drop out any time this gets boring.
I have only two data points: last year and this year. So I'm not sure how meaningful my conclusions are. But I'm trying to draw some anyway.
The overarching lesson this year is from my neighbor Liz, who was selling smart-looking hand-knitted sweaters. The lesson: "Business is fickle." You do your homework, and you hedge your bets, and then you show up and hope. You don't know when it's going to go well or go badly. You go anyway.
More specific observations:
- This year's commercial breakthrough was diversification. I had a few normal monsters (fewer than last year), a bunch of pattern monsters, some tetris magnet sets, and random stuff I glued googly eyes onto. This provided a nice price spread from $40 down to $1 for the Things With Eyes. (I also sold coasters for my sister-in-law, Alison).
- The ratio of "Cool!" to "Sold!" is about 10:1.
- I didn't bring some things I wanted to. I wanted to make hats, but I never did the R&D to be able to churn out a bunch, and I didn't want to show up with only one or two. I also had meant to make pillows out of t-shirts, but the dog ate my homework there (literally), and I was already staying up late finishing monsters and freelance as it was. So I let it go. It's probably just as well -- the table was full enough. But I coulda sold the headlice out of hats, I think.
- Got lots of compliments, and someone said to me, "Everyone is talking about your stuff!" Meredith pointed out that it must feel good to hear people say nice things about my work. And it should. I've tried to figure out why it doesn't.
My guess is that I have a subcutaneous cynicism that distrusts inert talk. Telling me you like my work is swell, but like it with your wallet, and I'm more inclined to believe you.
I mean, regardless of origin or intent, a compliment is a compliment, and kindness is not so abundant that I'm willing to wave it away. But there's still a stark line in my heart between "talk" and "walk."
Cynicism is low on my list of favorite character traits. But it's often coupled with a constructive shrewdness. I haven't discerned how to gerrymander my feelings to properly segregate "good judgment" and "bad faith." But at least I'm happy I've discovered it's important to do that.
- Everybody DOES love monsters, but everybody also loves utility. Based on some half-verbalized semi-criticisms, I got the impression that many people think stuffed monsters are only for children. Items that look fun and cool are ok for children, but not adults. Had I ingrained some sort of usefulness into the product (here's where a hat would have come in handy) I would have had more admirers and customers.
- I can't tell whether low-pressure sales is better for business in dollar terms, but I can tell I feel icky about applying pressure. I only want to sell to people who already want to buy. I get no joy from persuasion.
- Some of last years' monsters didn't sell, and I brought them home thinking that they must have been defective in some way. They were unbeloved, and therefore I had failed. I took them back this year anyway, to fill out the ranks. To my surprise, they sold, to people who seemed happy to have them.
So the new conclusion is that some products hit certain people a certain way, and you don't know who or when. There might be some genuine stinkers in the bunch, and you hope to weed those out as soon as possible. But sometimes a creation's buyer just hasn't come along yet.
- Last year I sold a bunch of stuff on Friday, and Saturday was dead. Low point: Some woman spent most of an hour letting her daughter amuse herself at my booth while she talked, and then bought nada. However, my goal had been to make enough to cover my new sewing machine, and I did that, so mission accomplished.
This year, I did only so-so on Friday, and going into Saturday I did a lot of hand-wringing about how bad I feared business would be, especially after a quiet first hour. I heard people say "Friday is more social; Saturday is the day more people buy." But that hadn't been my experience.
Turns out, people were right. Saturday mysteriously picked up around 1:00, and I did decently thereafter. When I tallied up sales, I made a significantly larger amount of money this year compared to last year.
- I dropped my prices a little on magnets and big monsters on Saturday after disappointing Friday night sales. Both sold better on Saturday. I don't know whether it was because of the price drop or the motivated Saturday shoppers. For monsters anyway, my hunch is $40 is a breaking point for a lot of people. They'll bite at $35, but $40 is too much.
- When I say I did "decently", we're still not talking a lot of money. I probably did a little better than break even on the hobby this year. Which is cool with me. I'm interested to turn this into more of an income stream, but a self-funding hobby is sufficient gratification.
- An artsy consignment shop downtown wants to sell my monsters. Sweet! I'll probably have more to say about that in a couple weeks.
- I've set a goal to attend at least one more art/craft show in 2010 as a vendor. I need more data points.
If you came out to Art Shop this year, whether or not you bought a monster, then my sincere thanks. If you DID buy something, then I hope it brings you joy and amusement. See all y'all next year.