This New York Times link about a start-up that proposes to pay users for their personal information might be hidden by tomorrow, so I'm cherry-picking quotes here:
“Our view is that it’s not about privacy protection but about giving users control over this valuable resource — their information,” Mr. Yoon said.
...Every search on Google, Mr. Acquisti notes, is implicitly such a transaction, involving a person “selling” personal information and “buying” search results. But people do not think about, or are unaware of, the notion that typed search requests help determine the ads that Google displays and what its ad network knows about them.
Bynamite, Mr. Acquisti said, is “simply trying to make these kinds of transactions explicit, more transparent to the user."
...In essence, the company has a libertarian, free-market ethos. If consumers have more power and control, it says, personal information should flow more efficiently to the benefit of both consumers and advertisers, who will be able to more accurately aim their ads.
...
IF Bynamite gains momentum, Mr. Yoon predicts that individuals will be able to use their portfolios of interests as virtual currency. He calls the idea a “consumer’s preference wallet.
I've said several times that Facebook can have, resell, and use my personal info for the low, low price of $20. Let's make it $25 because I'm a good capitalist.
That number should be way higher, because Zuckerberg knows they're making way more than $25 off each user. But I like to play nice, and thanks to scarcity rules, I don't have a lot of bargaining power. So 25 bucks for my name, email address, and marketable interests. I've never heard or read on the whole wide Internet anyone else making that kind of claim, and I'm surprised about it.
I normally acquiesce to charges of curmudgeonly behavior. I'm not proud of it, but sometimes it's accurate. But this quirk doesn't belong in that category. This is one of those rare instances where I'm right and everyone else is wrong for some reason.
You should expect a cut of the money when someone uses a resource you provide. I doubt this will be a pure, beautiful, cash-based transaction that I want. But it shows me I'm not completely alone in my thinking.