Bing is worthless.

Microsoft is soft-launching its improved search engine, Bing.com.

I'm happy to say that my name was the second thing I entered to test it out, proving that I am not entirely self-absorbed (but still mostly).

Here's the horrible news. I am neither the top return, nor the dominant presence in Bing search returns. The other couple of internet-active dudes around the U.S. with my name have significantly higher placement.

Google has it right. I generally turn up as the top 4 or 5 entries in Google, based on geek cred. Eponymous pretenders rank farther down.

WTF Microsoft? Things just haven't been the same since Bill left.


Update: Aad't Hart agrees with me.