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Friday, May 09, 2008

Brad Bird on Innovation

Short interview with Brad Bird, director of animated movies worth watching (Iron Giant, The Incredibles, Ratatouille) about fostering innovation.

Here's an excerpt I would like to email to every finance department head, whether or not their associated companies are in an explicitly creative business:

In my experience, the thing that has the most significant impact on a movie’s budget—but never shows up in a budget—is morale. If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale.

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