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Tuesday, October 06, 2009

SkyMall demographics

Spending a quarter of a day on airplanes this weekend (and another quarter in airports), I had a lot of time to peruse the literature. I did the crossword puzzle twice, and looked through the SkyMall catalogue a bunch.

As far as I can tell, SkyMall thinks its customer has:

  • children (or grandchildren)
  • an ornamental interest in geography
  • strong fear of home burglary
  • a small dog
  • a cat
  • a large dog
  • a number of minor aches and pains
  • annual income over $200,000
  • a pool
  • hypochondria
  • a preoccupation with getting the best or most in anything they acquire
  • poor judgment in consumer goods
It's like they know me!

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